Enforcement Guidelines for the Identifiability of Internet Advertisements

互联网广告可识别性执法指南

Internet advertisements shall be identifiable as such and not mislead consumers

(Issued by the State Administration for Market Regulation on August 22, 2024.)

(市场监管总局于二零二四年八月二十二日发布。)

 

为规范互联网广告可识别性相关监管执法工作，帮助消费者辨明互联网广告与非广告信息，保护消费者的合法权益，依据《中华人民共和国广告法》（以下简称《广告法》）《互联网广告管理办法》等法律法规，制定本指南。

 

一、本指南旨在为开展互联网广告可识别性监管执法工作提供指引，供各地市场监管部门在工作中参考适用。

This premium content is reserved for
China Law & Practice Subscribers.

  • A database of over 3,000 essential documents including key PRC legislation translated into English
  • A choice of newsletters to alert you to changes affecting your business including sector specific updates
  • Premium access to the mobile optimized site for timely analysis that guides you through China's ever-changing business environment
For enterprise-wide or corporate enquiries, please contact our experienced Sales Professionals at +44 (0)203 868 7546 or [email protected]