People's Bank of China, Ministry of Industry and Information Technology, Cyberspace Administration of China, China Banking and Insurance Regulatory Commission, China Securities Regulatory Commission, State Administration of Foreign Exchange and China National Intellectual Property Administration, Measures for the Administration of the Online Marketing of Financial Products (Draft for Comments)

Main contents:       Where a financial institution engages a third-party internet platform operator to carry on online marketing of financial products, it shall assume management responsibilities as the business entity. If the third-party internet platform operator fails to perform the entrusted obligations as agreed, thereby prejudicing the rights and interests of financial consumers or causing other adverse effects, it shall bear the relevant liability in accordance with the law (Article 17).

Where financial products are marketed in the form of portfolios, the same shall be brought to the attention of financial consumers in a conspicuous manner, and the portfolio sale of financial products may not be set as the default or the preferred option (Article 13).