Cyberspace Administration of China, Ministry of Public Security, Ministry of Commerce, Ministry of Culture and Tourism, State Taxation Administration, State Administration for Market Regulation and National Radio and Television Administration, Measures for the Administration of Online Live Streaming Marketing (Trial Implementation)

国家互联网信息办公室、公安部、商务部、文化和旅游部、国家税务总局、国家市场监督管理总局、国家广播电视总局网络直播营销管理办法 (试行)

May 07, 2021 | BY

Susan Mok

Live streaming marketing platforms are required to protect consumer rights and personal data privacy

Promulgated: April 23, 2021

Effective: May 25, 2021

Main contents: A live streaming marketing platform shall establish sound mechanisms and measures for account and live streaming marketing function registration and cancellation, information security management, marketing act regulation, protection of minors, protection of consumer rights and interests, protection of personal information, network and data security management, etc.

This premium content is reserved for
China Law & Practice Subscribers.

  • A database of over 3,000 essential documents including key PRC legislation translated into English
  • A choice of newsletters to alert you to changes affecting your business including sector specific updates
  • Premium access to the mobile optimized site for timely analysis that guides you through China's ever-changing business environment
For enterprise-wide or corporate enquiries, please contact our experienced Sales Professionals at +44 (0)203 868 7546 or [email protected]