China's New Measures for Oversight of Online Trading

April 30, 2021 | BY

Susan Mok

Benjamin Wang, Ruby Yang and Scarlett Chen of Guantao Law Firm highlight the newly introduced Measures for the Oversight of Online Trading and discuss how they address current issues arising from online trading, improve existing legislation, and how they respond to customer concerns and protect consumers' rights and information

On March 15, 2021, the State Administration for Market Regulation issued the Measures for the Oversight of Online Trading (the Measures) (网络交易监督管理办法), which also happens to fall on World Consumer Rights Day. The Measures will become effective on May 1, 2021, and the Measures for the Administration of Online Trading (网络交易管理办法) that were implemented on March 15, 2014 will be abolished.

The formulation of the Measures and how the Measures address problems emerging from the implementation of the PRC Electronic Commerce Law (the E-Commerce Law) (中华人民共和国电子商务法) under the current regulatory background will be discussed to provide a reference for online trading activities.

The Measures were issued in response to restoring the balance between online trading operators by further clarifying the responsibilities of the platforms, regulating the transactional behavior of trading operators, and protecting the legal rights and interests of consumers.

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