New Anti-unfair Competition Law tackles dominance abuse, enterprise bribery
November 10, 2017 | BY
Katherine JoDLA Piper
Nathan Bush & Ning Qiao
On November 4, 2017, China's National People's Congress amended the PRC Anti-Unfair Competition Law (AUCL) for the first time since its enactment in 1993. The revisions have overhauled many sections of the AUCL, including its rules against anti-competitive conduct.
Eliminating overlaps
The AUCL was among the first major laws of China's economic reform era. The original text read like an omnibus regulation of commercial conduct for nascent markets, with rudimentary rules on deceptive advertising, trademark infringement, commercial bribery bid-rigging, and antitrust. It laid the foundation for more elaborate administrative regulations, and many provisions are actively enforced by the State Administration of Industry and Commerce (SAIC) and other authorities. However, subsequent laws dedicated to consumer protection, intellectual property, and other fields obviated many of the AUCL's general provisions. The amendments trimmed away many obsolete articles, including antitrust provisions eclipsed by the PRC Anti-monopoly Law (AML).
Following EU practice, the AML prohibits unreasonable tying and predatory pricing by firms with market power as “abuse of dominance.” The AUCL's earlier rules against tying and below-cost pricing—which were not limited to firms with market power—were deleted. However, it is unclear whether these deletions eliminated the risks of tying for non-dominant firms. When responding to media questions about the deletion of the AUCL rules against tying, the chief of the SAIC's Anti-monopoly and Unfair Competition Bureau acknowledged the AML's prohibition of tying by dominant firms but further commented that “the new consumer protection law has well solved the problem of tie-in sales, which clearly stipulates that business operators shall not infringe consumer's rights in business activities.”
Similarly, Chapter 5 of the AML prohibits “administrative monopoly”—the anti-competitive misuse of government authority. The AUCL's longstanding rules against tying and exclusive dealing by public utilities and other regulated monopolies, and against abuse of authority by local governments to exclude competitors from other localities were deleted.
The “entity bribery” anomaly
China's antitrust regime may also be reinforced by revisions to the AUCL's basic prohibition of commercial bribery. Article 8 of the original AUCL provided that “business operators shall not sell or purchase goods by offering bribes with money or other means. Where a business operator secretly pays kickbacks to the counterparty, be it an entity or individual, off the books, the business operator shall be punished for offering bribes; where the counterparty, be it an entity or individual, secretly accepts kickbacks off the books, the transaction counterparty shall be punished for taking bribes.” The amendments replace this text with a new Article 7, providing that “business operators shall not use money or other means to bribe the following entities or individuals to seek trade opportunities and competition advantages: (1) employees of trade counterparties; (2) entities or individuals authorized by trade counterparties for matters; (3) units and individuals that exploit authority or influence to create an impact on the transaction.”
This reformulation addresses the anomaly of “entity bribery.” In most jurisdictions, commercial bribery offenses entail the offer, payment, or promise of benefits for the purpose of improperly interfering with or influencing the recipient's performance of legal duties owed to third parties. Most bribe recipients are natural persons—individual employees or civil servants owing duties to employers or governments—or entities acting as fiduciaries. Because the AUCL's original definition contained no “interference with duty” element and expressly included “kickbacks” to “entities” (as opposed to individuals), Chinese regulators and courts have construed Article 8 of the 1993 AUCL to prohibit “bribery of entities.” Past cases have involved the provision of rebates, marketing support, complimentary equipment and accessories, or other incentives to their downstream distributors or customers. For example, in 2016, five foreign tire manufacturers received fines of between Rmb100,000 to Rmb160,000 for conducting downstream retailer incentive programs deemed commercial bribery.
Policing rebates, discounts, and incentive schemes as “entity bribery” under the AUCL undermines the development of Chinese antitrust under the AML. Competition regulators in other jurisdictions have condemned such practices as “abuse of dominance” in certain circumstances, generally based on specific findings of market power and exclusionary effects. Under the original AUCL, many common promotional practices could be condemned as “entity bribery” without any consideration of consumer welfare or efficiencies.
The new Article 7 pares back the concept of “entity bribery” by restricting commercial bribery to improper payments to three categories of bribery recipients. The first two categories—the employees and authorized agents of commercial counterparties—largely parallel foreign bribery rules proscribing interference with legal duties to third parties. Although foreign bribery laws typically would not prohibit payments to a third category of individuals and entities “exploiting authority or influence” over a transaction, such conduct may be actionable as tortious interference or other business torts. Narrowing the scope of “entity bribery” prohibited by the AUCL may allow Chinese law on exclusionary rebates and other incentives under the AML to evolve.
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