GoPro interview: Camera maker's view of business in China
镜头之下
April 07, 2016 | BY
Katherine JoDi Yao, legal counsel APAC at GoPro, talks about the company's strategies for content licensing, IP, competition, retail and distribution, as the action camera maker enters its second year in the China market. 今年是运动相机制造商GoPro进入中国市场的第二个年头。亚太区法律顾问姚笛为CLP编辑介绍了GoPro的内容业务及其知识产权、许可、零售和竞争战略。
When did GoPro enter the China market and how's the business so far?
GoPro is relatively new to China—we entered in January 2015. The first nine months of revenue proved China to be GoPro's fastest growing market ever. Last year, China was already among the company's top 10 markets and we hope to do something really big this year.
Besides selling hardware, GoPro is also a content-enabling business. We share a lot of cool GoPro content created by our production team, as well as our users, through various channels. In China, we partner up with the biggest local platforms to share the best GoPro content with Chinese customers.
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