The advertising market of China is one of the most exciting and challenging markets in the world due to the country's size, complexity, and diversity. The fast-developing economy comes with rapidly-growing consumption demand which consequently gives a powerful boost to the advertisement business.
New ad law pushes consumer protection
China's efforts to crack down on misleading, fraudulent claims forces an industry rethink as they overturn the effects of years of aggressive marketing. The new law regulates content, target audiences and specific industries like tobacco and healthcare, and will increase compliance costs for consumer-oriented businesses
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