The specialist perspective
As Chinese consumers earn more discretionary income, they chase quality, brand, convenience and service. Many trends indicate that the China market continues to be ripe for franchises.
China question: What are the most important tips for successful franchising in China?
I am looking to set up my business in China. There are many concerns among foreign investors regarding both onshore and offshore franchising. Should I enter into a direct contract with a local entity or form a joint venture? How do I ensure my assets will be protected?
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