Interview: An entrepreneur's guide to licensing

Shanghai entrepreneur Sun Jian has over 20 years' experience in cartoon licensing. He shares his experiences on tackling infringement and trademark squatters with Eve Yao

5 minute readJanuary 16, 2013 at 09:04 AM

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Can you explain what your business does?

I work for China Shanghai Character License Administrative Company and we are the general agent for five Japanese cartoon characters, which means we own the IP of the characters for all kinds of use in China.

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