Paul Smith relaunches brand in China – Interview
May 24, 2012 | BY
clpstaff &clp articlesFive years after losses forced Paul Smith to retreat from the Chinese market, the British fashion line is back. David Tring spoke with Alice Wong, executive director of ImagineX – the company's new partner in the PRC
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Under the new five-year partnership, Hong Kong-based ImagineX and Paul Smith will open 24 stores over the next five years. The first store to open will be in Tianjin with a flagship store in Shanghai later in the year.
ImagineX specialises in introducing Western brands into China and will run the operation with Paul Smith as a franchise. But Wong does not expect Paul Smith's return to be easy.