Baidu reacts to government pressure to enforce copyright
May 11, 2012 | BY
clpstaff &clp articlesBaidu's placement of a link to the National Copyright Administration on its homepage is a step forward, but the search engine needs to do more to prove its commitment to tackling online infringement
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Baidu chose April 26 2012, the 12th World Intellectual Property Day, to launch a link on its homepage to China's National Copyright Administration (NCA). The move was a clear attempt to promote the protection of IP online and comes at the same time as court cases, new Regulations and draft amendments to the PRC Copyright Law (中华人民共和国著作权法) have increased the pressure on internet companies to clean up their act.
“This could become a trend for ISPs, as they want to establish good corporate images,” said Georgia Chiu, of counsel at Hogan Lovells in Shanghai