Shanghai boosts brand owners with famous mark system
May 04, 2012 | BY
clpstaff &clp articlesFor 16 years, Shanghai has been using a draft version of legislation on famous trademarks, but from May 1 the official Measures will add clarity
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Adopted on February 20 2012, the Shanghai Municipality, Measures for the Recognition and Protection of Famous Trademarks (上海市著名商标认定和保护办法) came into effect on May 1.
Instead of well-known trademarks under the PRC Trademark Law (中华人民共和国商标法), municipalities and provinces throughout China use famous trademarks. Once granted, these marks raise the profile of the brand and the region they originate from.