Holding mass media to account
| BY
clpstaff &clp articlesThe Advertising Provisions are the latest in a series of regulations issued by the Chinese government in this area. With so many platforms available for advertising in China, the Provisions will help catch non-compliant advertisements before the public see them
On February 9 2012, the State Administration of Industry and Commerce, Central Propaganda Department, State Council News Office, Ministry of Public Security, Ministry of Supervision, State Council Office for Rectifying Malpractices, Ministry of Information Industry, Ministry of Health, State Administration of Radio Film and Television, Press and Publication Administration, State Food and Drug Administration, and State Administration of Traditional Chinese Medicine (Issuing Authorities) jointly implemented the Provisions for the Review of Advertisements Published in Mass Media (大眾傳播媒介廣告發布審查規定).
The Provisions define mass media as all types of media organisations including, but not restricted to, television, radio, newspaper, magazine and internet organisations and impose on these organisations a detailed advertising review structure and process that are not covered in the PRC Advertising Law (中华人民共和国广告法).
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