General Administration of Press and Publication, Guiding Opinions on Accelerating the Reform and Development of Publishing and Media Groups

新闻出版总署关于加快出版传媒集团改革发展的指导意见

March 29, 2012 | BY

clpstaff &clp articles &

China supports listing of publishing and media groups.

Clp Reference: 5600/12.02.24 Promulgated: 2012-02-24

Issued: February 24 2012


Main contents: According to the Guiding Opinion, publishing and media groups are encouraged to:


(i) realise multimedia and integrated industry chain development through consolidating newspaper, periodical, book, audio and video product, electronic publication and digital publishing businesses as well as publishing, printing, reproduction and distribution resources;


(ii) realise cross-regional development through merger with and re-organisation of central and local publishing enterprises with similar businesses and shared resources; and


(iii) realise cross-industry development through merger with and re-organisation of other state-owned enterprises outside the news and publishing industry (Article 11).


Publishing and media groups are supported to:


(i) engage in strategic cooperation with one another by means of joint research and development, resource sharing, joint development of platforms and joint ventures;


(ii) realise cross-region business operations through establishment of branch organisations in a different region, chain operation, and cooperation with similar enterprises in products, projects and capital; and


(iii) engage in strategic partnership with large-sized enterprises in radio and television, and telecommunications industries (Article 12).


Publishing and media groups are also supported to carry out a digital strategy to accelerate the development of audio books, electronic books, electronic school bags, digital newspapers, and premier databases of academic journals; develop the latest trends in publishing such as internet publishing, mobile phone publishing and cloud publishing; and realise the consolidated listing of their main line of business. Publishing and media groups that conduct research and development of high and new technology are recommended to list on the Growth Enterprise Board (Articles 15 and 29).

clp reference:5600/12.02.24promulgated:2012-02-24

This premium content is reserved for
China Law & Practice Subscribers.

  • A database of over 3,000 essential documents including key PRC legislation translated into English
  • A choice of newsletters to alert you to changes affecting your business including sector specific updates
  • Premium access to the mobile optimized site for timely analysis that guides you through China's ever-changing business environment
For enterprise-wide or corporate enquiries, please contact our experienced Sales Professionals at +44 (0)203 868 7546 or [email protected]