OUTBOUND INVESTMENT TO INDIA: Counterfeiting and Piracy in the Indian Entertainment Industry

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The Indian entertainment industry, boosted by a rapid growth in the number of digital consumers, will earn as much as US$28.9 billion by 2012 according to the “Indian Entertainment and Media Industry 2008” report by PricewaterhouseCoopers and an industry group. Further the study shows that the Indian entertainment industry grew 17% in 2007 – a slight improvement on the 15% forecast, reaching US$12.82 billion, up from $10.95 billion in 2006. Amid the growth phase has been the overriding menace of counterfeiting and piracy which has engulfed the industry.