State Administration of Radio, Film and Television and State Press and Publication Administration, Further Strengthening the Administration of Advertising Promotion Through Mass Media Circular

Issued: February 5 2001

Main contents: The Circular prohibits the use of a news format to publish or broadcast or in a disguised manner publish or broadcast advertisements. Interviews with persons and features on enterprises may not include such advertising type content as addresses, telephone numbers or contact details. When publishing an article, newspapers and periodicals may not publish advertisements advertising the goods, services or manufacturer of the subject of the article in the same medium at the same time. Introducing or promoting the sale of pharmaceuticals or health foods or recommending doctors or medical institutions in the guise of promoting scientific knowledge or professional advice is prohibited (Item Seven).
Related legislation: PRC, Advertising Law, Oct 27 1994, CLP 1994 No.10 p19 and Administration of Advertising Regulations, Oct 26 1987, CLP 1987 No.10 p6